Released on: December 27, 2007, 11:55 pm

Press Release Author: Padmavathy

Industry: Automotive

Press Release Summary: On the last day of 2007 Besant Nagar Beach in Chennai, India
will see a group of over 60 international adventure aficionados take the helm of 26
autorickshaws, as they set off on their 1024KM race to Kannyakumari.. This time
though, they're going green.

Press Release Body: South India's internationally renowned Classic Autorickshaw
Challenge became famous in 2006 for its ground breaking move into adventure tourism
and the autorickshaw rally scene. This year organisers are taking their
responsibilities to the environment one step further with the implementation of a
carbon-offsetting scheme, which will see the development of sustainable local
agriculture and the planting of trees in Tiruvannamalai. With this simple but
historic move, the CEAT Classic Autorickshaw Challenge 2007 becomes the world\'s
first environmentally responsible motor sport event.
For lovers of motor sports, rallies and racing, the guilt of environmental impact
can be a difficult subject. The organizers of the CEAT Classic Autorickshaw
Challenge 2007 are very aware of this compromise and in conjunction with 'Trees for
the Future' have developed a scheme in which the total CO2 emissions of the rally
will be offset. 'Trees for the Future' is an NGO which specializes in seed
distribution, agro forestry training, and helping communities around the world plant
trees; and they will facilitate the voluntarily planting of over 6,000 trees in the
Tamil Nadu village of Tiruvannamalai.

Hailed as \"An amazing race for the clinically insane\", the Autorickshaw Challenge
supports teams through every type of micro-climate possible; from major cities to
off-the-map rural villages. The group of 67 like minded international participants
are privileged to an intimate journey of cultural experiences, of both land and
people. Past Autorickshaw Challenges have focused on improving educational supplies
and resources, this year the participants will respond to their environmental
conscience too. Future events will continue the success their charitable
commitment; this however will be the first time that the environment will receive an
equal place in the planning and execution of an expedition level event. Chennai
Event Management Services, the organizers behind the Challenges, hope that the
success of this hugely innovative program will be a pivotal development for the
larger motor sports and tourism industries.

Every tangible aspect of the race has been figured into the carbon \"sequestering\"
quota; from the carbon footprint of the participants\' flights to the support
vehicles to the baggage transport. At present international certification standards
for this form of agro forestry are non-existent, both the organizers and Trees for
the Future have therefore pioneered a program design specifically for the race. It
is with this forward thinking style of organisation that Chennai Event Management
Services hope to see a new era of environmental accountability.
Find out more at our website at http://www.autorickshawchallenge.com




Web Site: http://www.autorickshawchallenge.com

Contact Details: No.1, T. V. Naidu road,
Chetpet
Chennai
600033